News

The Special Chamber of the São Paulo Court of Justice agreed with the lower court’s decision that recognized the illegality of the “Ronald McDonald Show”, promoted by the fast food chain McDonald’s in nurseries and early childhood schools in the state1. The judges decided, unanimously, that the publicity promoted by Mc Donald’s constituted advertising directed at children, and not merely an educational activity. The “Children (...)

In a webinar held on August 20, 2020, the chief minister of the General Secretariat of the Presidency, Jorge Antônio de Oliveira Francisco, stated that the decree about the structuring of the National Data Protection Authority (“ANPD”) in Brazil have been finalized, and that the responsibility for such structure will belong to the Civil Office of the Cabinet of the President (...)

The 18th Civil Court of Porto Alegre has granted a preliminary injunction ordering Facebook to reestablish the account of a sports reporter on Instagram, under penalty of a daily fine of R$ 500.00 (five hundred reais), limited to 30 days1. The lawsuit was filed by reporter Carlos Henrique Lacerda, known as reporter Lacerda, after his profile (...)

The Law No. 14,044 / 2020 was recently enacted and extends the period for use of the tax benefits provided by Articles 1 and 1-A of the Brazilian Audiovisual Law (Law No. 8,685/1993) until 2024. At the beginning of the year, the bill that aimed to renew the time limit for these benefits was fully vetoed (...)

According to a recent decision rendered by the 11th Panel of the Brazilian Federal Regional Court of the 3rd Region, the term “botox” is not indicative of the botulinum toxin. Therefore, it can be registered as a trademark. In the case at hand, a pharmaceutical company filed a lawsuit claiming the invalidity of the registration of the trademark “botox”, (...)

Ecad has announced that the concerts and events sectors will have a temporary discount, until December 2021, in the payment of royalties over compositions, literary-musical works and phonograms, due to the Covid-19 pandemic. The initiative of Ecad and other collective management associations (Abramus, Amar, Assim, Sbacem, Sicam, Socinpro and UBC) aims to contribute to the (...)

The Managing Committee of the Audiovisual Sectoral Fund (FSA) met again last Wednesday (12) and determined, based on the Brazilian National Film Agency – ANCINE’s Board of Directors recommendation, the criteria that will be used in the analysis of projects approved through public calls launched until 2018, but that have not been contracted yet. According (...)

On August 11, 2020, the BPTO granted the status of famous mark to the mark NEOSORO, confirming (1) that the mark is recognized by a large portion of the Brazilian public in general; (2) the quality, reputation and prestige that the Brazilian public in general associates with the mark and the products it designates; and, (3) the degree of distinctiveness and exclusivity of the (...)