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Trademark Rights in Latin America in Relation to Copyrighted Works and Celebrities

The article addresses the interface between trademark law and copyright law in relation to the importance of trademark protection for celebrity names, titles and relevant excerpts from artistic works. The requirements, purposes and advantages of registration as a trademark of parts of works already protected by copyright law are discussed, as well as the impact of these intellectual property registrations on the valuation of intangibles in the context of exploring music catalogs in Brazil and in other Latin American countries, such as Argentina, Chile, Colombia, Mexico and Uruguay.