News

Marketing has evolved from being merely a promotional tool to becoming an increasingly pervasive force, often subtle, that directly influences consumer choices. In the latest issue of EMRF magazine, partner Pedro Bulcão’s article examines and defines “Ambush Marketing” and presents cases illustrating “Ambush Marketing by Association” and “Ambush Marketing by Intrusion.” According to Pedro, the (...)

MGA is considered a a firm of reference in the fields of Intellectual Property and Media (within the broader area of TMT – Technology, Media, and Telecommunications). The Legal 500 highlights that the firm has a “highly skilled team of lawyers, senior associates and partners that take time to intimately understand client concerns and business (...)

MGA will join the Rio de Janeiro edition of the Trends Brasil Conference 2024 with founding partner Marcelo Goyanes and partner Leticia Carneiro. The event takes place from October 29 to 31 at the EXPO MAG convention center. Marcelo will be in two panels. The first, at 4:40 p.m. on October 29, will discuss “The (...)

Alice Rayol, partner in the Patents department at MGA, was in Hangzhou, a city located on the southeastern coast of China, for the AIPPI World Congress, organized by the International Association for the Protection of Intellectual Property. Alice, who is also a member of the AIPPI Standing Committee on Plant Varieties, represented the firm at (...)

MGA is attending the 40th anniversary edition of MIPCOM (Marché International des Programmes de Communication), one of the world’s leading audiovisual industry events and one of the largest entertainment business fairs. Our partner Tatiana Suschko joins the 2024 anniversary edition wich takes place in Cannes, France, from October 21-24, bringing together participants from over 100 (...)

Founding partner Marcelo Goyanes represents MGA at the IAEL (International Association of Entertainment Lawyers) Seminar, which takes place during the ADE (Amsterdam Dance Event) Conference, the largest electronic music event in the world, in Amsterdam, the Netherlands. Marcelo participates in two panels at the event. The first, on October 16th, will feature representatives from Asia, (...)

The founding partner, Marcelo Goyanes, has been invited to two panels at the 26th edition of RioMarket, a business event in the audiovisual sector held alongside the Rio de Janeiro Int’l Film Festival, which takes place at Armazém da Utopia, from October 3 to 12. On October 8, at 1 p.m., Marcelo will participate in (...)

Antonio Murta, founding partner of MGA, was in Stockholm for the 38th Annual MARQUES Conference, a European association that, since 1986, discusses topics of interest to professionals involved in trademark protection, being one of the most respected and influential organizations in the world. In addition to representing the law firm, Murta is also a member (...)