News

MGA will take part in three panels at Rio Innovation Week, one of Brazil’s largest technology and innovation events – two with founding partner Marcelo Goyanes and one with partner Alice Rayol. Aug 13 – 12:30 pm – RIW Artificial Intelligence Deepfake: Creativity, Risks, and Regulation in the New Digital Era Deepfake technologies create hyper-realistic (...)

The BPTO has released the Patent Forfeiture Manual, providing technical guidance on the procedure established under Article 78 of the Brazilian Industrial Property Law.

Investment in intangible assets in Brazil—such as trademarks, software, and databases—has been growing and increasing its share of GDP, but much of it remains underreported or unrecorded in official statistics.

The BPTO has entered into an agreement with the Casa da Moeda do Brasil to develop both physical and digital seals aimed at authenticating registered trademarks and geographical indications (GIs). The initiative seeks to enhance product authenticity, safeguard consumers, and combat counterfeiting in the Brazilian market.

On July 23, 2025, the Brazilian Intellectual Property Association (ABPI) issued a technical statement regarding the regulation of Law No. 15,122/2025, enacted through Decree No. 12,551/2025, which provides for the potential adoption of trade retaliation measures, including the suspension of intellectual property rights, in response to trade barriers imposed by other countries.

In addition to the information provided in our previous Newsletter edition, through Ordinances INPI/PR 27, 28, and 29/2025, the BPTO announced new rules for priority examination of trademark applications, creating two main categories:

On July 15, 2025, the Brazilian Official Gazette published a decree issued by President Luiz Inácio Lula da Silva regulating the Economic Reciprocity Law regulating Law No. 15,122, of April 11, 2025.

MGA and partners Marcelo Goyanes and João Gebara stand out in the 32nd edition of IP STAR. The annual ranking identifies and recognizes law firms and professionals who excel in various areas of Intellectual Property. The firm is listed in three categories: “Trade Mark Disputes,” “Trade Mark Prosecution,” and “Copyright & Related Rights.” Founding partner (...)