MGA will take part in three panels at Rio Innovation Week, one of Brazil’s largest technology and innovation events – two with founding partner Marcelo Goyanes and one with partner Alice Rayol.
Aug 13 – 12:30 pm – RIW Artificial Intelligence
Deepfake: Creativity, Risks, and Regulation in the New Digital Era
Deepfake technologies create hyper-realistic content that challenges notions of truth, authorship, and consent. How can we regulate without stifling innovation? What are the impacts on advertising, entertainment, and democracy?
With:
Marcelo Goyanes (Founding Partner, Murta Goyanes Advogados)
Christian Aranha (PhD in Artificial Intelligence and Data Analytics)
Carolina Bezerra (Technology Solutions Lead, LiveMode/Cazé TV)
Christiano Bock (VP, Client Services, AlmapBBDO)
Guta Braga (Founder, Música, Copyright e Tecnologia)
Aug 15 – 1:45 pm – RIW Legal Conference
AI and Entertainment – Deepfakes, AI Training, and Copyright
Generative AI brings risks and opportunities to the creative industries, especially regarding the use of images and voices, model training, and authorship.
Moderated by: Marcelo Goyanes (Founding Partner, Murta Goyanes Advogados)
With:
Daniel Arbix (Legal Director, Google Brazil)
Gustavo Surerus (Senior Legal Manager, TV Globo)
Carlos Affonso Souza (Director, ITS Rio)
Samantha Schmutz (Actress and singer)
Pedro Doria (Editorial Director, Canal Meio)
Flávio Lucas (Federal Appellate Judge, TRF 2nd Region)
Aug 15 – 3:15 pm – RIW Legal Conference
AI in Drug Discovery and Medical Diagnosis: Legal and Ethical Opportunities and Challenges
Advances in AI for healthcare include drug discovery, diagnostics, more precise treatments, accelerated research, and cost reductions. How can we balance these innovations with ethics, accountability, regulatory validation, and the protection of sensitive data?
Moderated by: Alice Rayol (Partner, Murta Goyanes Advogados)
With:
Jorge Roberto Khauja (Legal and Compliance Director, ABIMED)
Thiago Lopes Cardoso Campos (Legal Counsel, EBSERH)
Georghio Alessandro Tomelin (Member, Ethics Commission, Presidency of the Republic)
Lilian Lustre (Global Head of Ethics, Sanofi)
Angelita Rosa (Deputy Executive Secretary, Ministry of Justice)