Luiza Duarte Pereira

Luiza Duarte Pereira

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Practice areas

  • Trademarks
  • Patents
  • Copyrights and software
  • Media and entertainment
  • IP Licensing, Franchise and Technology Transfer Agreements
  • Advertising and consumer protection
  • Industrial designs
  • Plant varieties
  • Domain names
  • Regulatory

Education

  • Master of Law degree (LLM) in Intellectual Property Law from The George Washington University (Washington, D.C., USA).
  • Bachelor of Laws degree from the Federal University of Rio de Janeiro (UFRJ).

Professional experience

  • Has practiced in Intellectual Property since 2004.
  • Coordinator and Lecturer of the Professional Training Course in Industrial Property organized by the Brazilian Association of Industrial Property Agents (ABAPI).
  • Legal consultant to the Smithsonian Institution, Washington, D.C., USA, in 2007.
  • Legal adviser to Judge Randall R. Rader, U.S. Court of Appeals for the Federal Circuit, Washington, D.C., USA, in 2007.

Publications

  • PEREIRA, Luiza Duarte. BRAZIL: BPTO Previews AI-Driven Trademark Application Smart Form. INTA Bulletin, Mar. 11, 2026.
  • PEREIRA, Luiza Duarte. BRAZIL: Extension of Phase I of Trademark Priority Examination Pilot Program. INTA Bulletin, Mar. 11, 2026.
  • PEREIRA, Luiza Duarte. BRAZIL: IP Office Unveils the 2024-2025 Regulatory Priorities. INTA Bulletin, May 1, 2024.
  • MURTA FILHO, Antonio; CASALI, Camila Rodrigues; PEREIRA, Luiza Duarte. A general introduction to Trademarks in Brazil. Lexology, Nov. 3, 2023.
  • MURTA FILHO, Antonio; CASALI, Camila Rodrigues; PEREIRA, Luiza Duarte. Year in review: Trademarks in Brazil. Lexology, Nov. 3, 2023.
  • PEREIRA, Luiza Duarte. BRAZIL: PTO’s New Strategic Plan Emphasizes Quality and Agility in Prosecution. INTA Bulletin, Jun. 7, 2023.
  • PEREIRA, Luiza Duarte. BRAZIL: IP Office Now Examining Position Mark Applications. INTA Bulletin, Feb. 1.
  • PEREIRA, Luiza Duarte. BRAZIL: INPI Moves Forward with Regulation of Secondary Meaning. INTA Bulletin, Dec. 21.
  • PEREIRA, Luiza Duarte; MURTA FILHO, Antonio; GONÇALVES, Danielle Duarte. In review: trademark enforcement in Brazil. Lexology, Nov. 8, 2022.
  • PEREIRA, Luiza Duarte; MURTA FILHO, Antonio; GONÇALVES, Danielle Duarte. Insight: trademark registration in Brazil. Lexology, Nov. 8, 2022.
  • PEREIRA, Luiza Duarte; MURTA FILHO, Antonio; GONÇALVES, Danielle Duarte; MACHADO, Michele Pinheiro; ALMEIDA, Tatiana Ortiz de. In review: trademark enforcement in Brazil. Lexology, Nov. 15, 2021.
  • PEREIRA, Luiza Duarte; MURTA FILHO, Antonio; GONÇALVES, Danielle Duarte; MACHADO, Michele Pinheiro; ALMEIDA, Tatiana Ortiz de. Insight: trademark registration in Brazil. Lexology, Nov. 15, 2021.
  • PEREIRA, Luiza Duarte; GONÇALVES, Danielle. BRAZIL: Madrid Protocol Two Years After Implementation. INTA, Sept. 15, 2021.
  • PEREIRA, Luiza Duarte. BRAZIL: IP Office Accepting Prior Use Allegations in Administrative Nullity Proceedings. INTA, Dec. 15, 2021.
  • PEREIRA, Luiza Duarte. BRAZIL: New Regulation for Position Marks. INTA, Nov. 3, 2021.
  • PEREIRA, Luiza Duarte. A regulamentação de marcas de posição no Brasil. JALP, Oct. 2021.
  • PEREIRA, Luiza Duarte. BRAZIL: Possible Application for Positional Marks. INTA Bulletin, Sept. 16, 2020.
  • VILHENA, Ana Rita; GABRIEL, Carlos; ALVES, Inês Monteiro; DUARTE, Luiza; NEVES, Lídia; TAVARES, Pedro Rebelo; CARVALHO, Sandra Volasco. Ensaio: Uma marca, oito países, o mesmo direito? O NOVO Semanário, JALP, Apr. 26, 2008.

Affiliations

  • Brazilian Bar Association (OAB).
  • New York State Bar Association (NYSBA).
  • American Intellectual Property Law Association (AIPLA).
  • International Trademark Association (INTA), member of the Right of Publicity Committee and the INTA Bulletins Correspondents Pool.

Recognitions

  • Chambers
  • Managing IP Awards Americas 2025 (Firm of the Year – Copyright)
  • IAM 1000
  • WTR 1000
  • Leaders League
  • The Legal 500
  • Best Lawyers

Languages

  • Portuguese
  • English
  • French (working knowledge)
  • Spanish (working knowledge)