Start of examination of position marks is the topic of Luiza Duarte Pereira’s article published in the INTA Bulletin 
In an article about position marks published in the INTA Bulletin, Luiza writes about the beginning of examination of these applications after the technical updates implemented in the Brazilian PTO’s systems. In the text, Luiza comments that “Since the Office has yet to render any decision on the merits of an application for a position mark, practitioners and others are now eagerly awaiting examination of (...)
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ANCINE defines priority regulatory actions
ANCINE released, on the 18th of January, a Regulatory Agenda proposal for the years of 2023 and 2024. The document presents topics considered strategic and exposes the main regulatory actions that the Agency intends to implement in the audiovisual sector. Among the issues, special mention should be made of the regulation related to the use (...)
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Luiza Duarte Pereira comments on the changes in INPI’s administration in an article published by WTR   
The sudden change in INPI’s leadership positions was the topic of a WTR publication, and Luiza Duarte Pereira, partner of Murta Goyanes Advogados, was invited to comment on her expectations for the new management. She pointed out that the previous administration has shown a significant change in INPI’s mindset, improving the protection of industrial property and, consequently, fostering innovation.  “We have experienced great results from the execution of INPI’s (...)
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BPTO implements phase IV of Patent Prosecution Highway (PPH) pilot project and updates the modalities for the unified fast-track program
On December 27, 2022, the Brazilian Patent and Trademark Office (BPTO) published Ordinance no. 78, which implements phase IV of the Patent Prosecution Highway (PPH) pilot project, as well as Ordinance no. 79, which implements updates in other modalities for the unified fast-track program of patent applications. Both Ordinances will enter into force as from (...)
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Murta Goyanes announces new partner: Tatiana Suschko
It is with great joy that we announce the lawyer Tatiana Suschko as the new managing partner of the Media and Entertainment area of ​​the Murta Goyanes office. Tatiana has extensive experience in contracts, copyright and entertainment, with emphasis on the audiovisual market.  Tatiana graduated in Law from the Federal University of Rio de Janeiro (...)
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Lectures provided by Murta Goyanes are available on the Biominas Academy online platform
The Biominas Academy online platform offers three lectures prepared by Murta Goyanes’ professionals:  – Technology Transfer Agreements, by Luiza Duarte Pereira;  – Biodiversity, by Patrícia Rizel; and – Industrial Property and Biotechnology, by Vinícius Casciano.  For more information, visit www.biominas.org.br”  
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Trademark Rights in Latin America in Relation to Copyrighted Works and Celebrities
The article addresses the interface between trademark law and copyright law in relation to the importance of trademark protection for celebrity names, titles and relevant excerpts from artistic works. The requirements, purposes and advantages of registration as a trademark of parts of works already protected by copyright law are discussed, as well as the impact (...)
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Marcelo Goyanes awarded by Client Choice
We are very proud to announce that Marcelo Goyanes was awarded by Client Choice as the Brazilian winner in the Media and Entertainment category.  Founded in 2005, Client Choice recognizes law firms and partners around the world that stand out for the excellent customer service they provide and the quality of their services. The criteria (...)
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