The conference “Brasil Streaming”, organized by TELA VIVA and TELETIME, will take place on July 17, at the WTC Events in São Paulo. The event discusses regulatory and market matters related to the business models for distribution of content on VOD. Founding partner of Murta Goyanes Advogados, Marcelo will address the possibility of using the current audiovisual tax incentive mechanisms to finance works produced primarily for VOD distribution, as well as the legal implications on the control of the intellectual property rights.
Marcelo Goyanes has been a specialist in Intellectual Property for over 20 years. International legal consultant, professor and Attorney General of the Brazilian Association of Industrial Property Agents (ABAPI), Goyanes is also author of law books like “Topics in Intellectual Property: trademarks, copyrights, designs and piracy”. The lawyer had his work recognized in several international guides like Chambers Global, WTR 1000 and Who’s Who Legal.